SEO & Digital Marketing

Keywords are search terms that people type into Google, when they want to find goods or services.

The key words can be suggest but not finalised by me. We normally take input from you 1st like ‘Which area’s do you want to target your customer and which services would like to promote’. We forwarded this information to our Microsoft certified SEO specialist, they look into few parameters such as competition, traffic, domain popularity and your competitors site analysis.

Rankings in SEO refers to a website’s position in the search engine results page (SERP). There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results.

The average time for websites to rank on Google through optimization (SEO) techniques is within three to four months depending on keyword competition. That’s right - jumping to the front of Google’s results usually takes between 90-120 days, depending on the competitiveness of your industry and popularity of your keywords. Less competitive keywords can rank within hours, days, weeks or just in few months. But any competitive keywords can take for several reasons such as competition, domain age, content quality etc.

Off page refers to how authoritative is your site or how popular is it?

Off-page SEO is about increasing the domain authority of your domain in your industry through the act of getting links. For example If you have a bathtub with rubber duckies in it (the ducks are your pages), and you start filling the tub with water (links), your duckies are all going to rise to the top. This is how a site like Wikipedia ranks for pretty much everything under the sun. It has so much water in its bathtub that if you throw another rubber duck in it, it's going to float to the top without any other effort. There's a score called "Domain Authority" that calculates how authoritative your website is compared to other sites. You can type your domain name into here to see your score. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

We respects the do-it yourself attitude, and our roots are planted in the entrepreneurial spirit. SEO is not magic, and it can be done at home, however most individuals do not have the expensive software and the man hours that it takes to get a website listed on Google, nor do they have the time. Unfortunately what happens most of the time when people attempt to do SEO is that they misplace backlinks, and cause irreparable damage to their site that will prevent them from getting ranked on the top of any search engines. In some cases Google will actually sandbox the website for a period of 12-36 months so even your current customers can’t find you.

SEO costs are usually based on the keyword competition level that needs to be promoted. Up-front work usually happens on the on-page optimisation, while the off-page SEO is done on a regular on-going basis. Please fill our enquiry form and we’ll call you shortly.

In having a domain or website, it may be better to leave the SEO until your website or domain is at least 6 months old while Google crawl happens. A web or a domain less than six months old is considered a “new” site in Google and therefore less trustworthy or reliable than an older website that has been thoroughly verified. New sites can still be ranked, but rankings are more likely to increase after the six-month window. However during these early stages, on-page SEO can be done. However, this would typically just be once-off work. Foundation links should also be created during this time. These would include links from social media profiles. Business directories links can also be created. However starting SEO campaign on a brand new site is not a problem but just be prepared for it to take a bit longer to rank that it would an older site. Considering SEO is quite an investment, starting at the right time will help you see results with the minimum spend.

The number of backlinks depends on traffic, competition and your competitor site analysis, I would rather say we focus on having quality backlinks rather than the number of backlinks which is a common mistake these days.

Also to keep you informed 1 high quality backlink can be worth 100+ low quality backlinks. Therefore, it’s simply not a number game in which whoever has the most backlinks ranks highest. Thus you need to get the balance right between the number of backlinks you have and the quality of the backlinks you have.

Black Hat: Here the website can pop up in 30 days on the first page but, it won’t last more than 3 months because once the Google scroll takes place & detects that your website has been optimized using the Black hat, it will send your website link into spam, Hence you can’t use that link in the future.

White Hat: This is what we do, we refer to the Google books, policy & norms & do exactly what Google ask us to do on your site & that is the only reason to knock out your competitors, it usually takes within 90-120 days.

A sign of best SEO company depends on its personal credibility such as being punctual, polite, presentable, personable and keeping up its promises so as to build trustworthiness and its expertise towards SEO, many of us would have heard of the horror stories of business being taken for a ride by SEO Snake Oil salesman apart from their constant stream of junk mail promising dodgy 'first place Google'. Having said, it is important, to consider a company’s credibility before choosing a company.

SEO is not something once done will find results in Google forever, SEO actually involves an on-going link building of your website to help your site continue to gain rankings for related keywords and will help maintain your current rankings. If SEO is stopped, naturally the rankings will start to drop over time and bringing back the drifted keyword is even the more difficult.

We are aware that other companies are offering SEO packages for lot lesser price but It’s is important to realize what you are getting when you sign up for a company like this because they could be freelancers just trying to gain your attention.

Companies offering lesser price will merely submit your URL to Google, such efforts are not enough to take in order to get your website placed on the top of Google. Australian Web Traffic uses white hat methods such as: website back linking, content marketing, social media, directory URL submission and many more to improve the quality of your website.

That’s a nice question; Let me explain that Google works on a meta-crawlic system, which means there are thousands of business who enter Google every day and move out, hence the position or ranking cannot be fixed, however what Australian Web Traffic guarantee is to bring your keywords on the 1st page of Google. Since organic search engine optimization is too complicated and the algorithm changes too frequently to feasibly guarantee any position or rankings. Thus it’s plainly unethical to make this kind of promise, because SEO agencies/companies work for Google, not with them.